KUWA
Logo Design
Brand Identity
Graphic Design
Content Creation
Web Design
Post-pandemic, my client created their own social media consulting firm after losing their long-held career (Covid was wild times, huh??).
They wanted to empower small business to use social media as a marketing tool.
We had to show these owners that social media marketing could be an easy, fun, low-lift tool to promote their unique business.
The Story
The logo I designed was meant to capture this fun feeling of happy claps: when things are exciting and joyful. To play on that idea of joy, I chose a flexible and bold colour palette, where we could swap the logo and background colours depending on the context. In order to keep brand consistency though, we constrained scale and logo size/placement.
Fun and quirky imagery that incorporated hand drawn illustrated elements shows the fun and ease that is part of SoooGood’s persona, and evokes the idea that something genuine and “perfectly imperfect” is what makes great content.
